how to keep your paper bought

incite your customers to hate those only the stupid hate
all the reasonable people tell 'em they're wankers
since butter is better than fact
you tell 'em they're intelligent
and all the reasonable people are naïf
for not detesting desperate strangers
and incoming entrepreneurs

keep your customers dim and defensive
too het to hear their many betters
too prickly to break your deception

keep 'em racist
grab their coinage

the only disadvantage
causing the occasional mass-murdering war
but hey
that's then
this is profit